Training Workshop: Using Social Media to Grow New Markets - Monday 23rd November 2020 10.00-13.00


LEO Dublin City Women in Business Network Online Events

Online Training Workshop: How to Use Social Media to Develop New Markets


Speaker: Felicity McCarthy, Spark Digital

10.00-13.00  Monday 20th November 2020


This member-only workshop is aimed at helping you to improve your social media activities with a view to developing your business and, potentially, opening new markets.  The three hour workshop will cover:

    • Social Media Landscape (brief overview)
    • Deep dive main platforms – Facebook, Instagram, LinkedIn, Twitter
    • Best Practices in creating good content on Social Media
    • Content Planning frameworks
    • Tips and tools for creating video and interactive content for social medi
    • Targeting overseas markets - strategies and approaches
    • Messaging, language and currency considerations

The emphasis in this course will be to focus on organic and free (or almost free) tools to grow your businesses on social media. We will run break-out groups to encourage participants to begin your own social content plan during the course. Attendees will receive some takeaway documentation to help you to continue to engage with, and use the tactics shared during the workshop.

This is a member only event.  Please contact for details.

Speaker Profile:

Felicity McCarthy is the founder of Spark Digital, a digital marketing training and consultancy company. Felicity works with businesses to support their journey through education and strategic guidance, at various stages of their lifecycle. These supports range from delivering training, to developing strategies, to guiding the delivery of strategic plans. Felicity has worked on the cutting edge of the technology sector for over 20 years, leading international digital marketing teams in companies such as Facebook, eBay & Dell.

Spark Digital clients include, Bank of Ireland, Facebook & Instagram EMEA, Pinterest UK, Allianz, Western Digital EMEA,, Inglot Ireland, Topflight, Mercantile Group, Aviva, IDA Ireland, Azon Recruitment Group, AIB Startup Academy, Grant Thornton Ireland, Nova UCD, Irish Management Institute, Irish Times Training, Digital Marketing Institute & more.

Felicity has a BComm & MSc from NUIG, and very actively contributes to the digital industry in a range of ways, including speaking at 3XE Digital, Dublin Tech Summit, Social Media Summit, Image Magazine Digital Masterclasses, Marketing Week London, Social Media Week London, Business Startup Show London, Dublin Web Summit and many more.


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