Advanced Facebook for Business

Programme Aims

This programme is aimed at business owners/managers who already have a Facebook Business page and wish to improve customer engagement, increase Facebook traffic, develop custom landing pages, incorporate existing website content into Facebook and create an e-commerce Facebook store.

On completion of this programme, participants will:

• • Improve the design of their business Facebook page
• • Develop a targeted social media strategy to increase customer engagement online
• • Examine and understand how to use Facebook Events

Programme Outline

• • Improving your Facebook business page design
• • Custom tabs and embedded external website content
• • How to use a business page – properly
• • How to develop relevant content to your company
• • Using Facebook as a link to an e-commerce store
• • Facebook Events - how to utilise it effectively

Programme Delivery Approach

This programme will be highly interactive with numerous examples of best practice provided as well as tricks and tips to help existing Facebook business page owners develop their pages as part of an integrated social media marketing campaign. Participants can bring along, but not required, their own laptop/iPad/tablet (if they have one) in order to work “live” under the assistance and supervision of the trainer.

Learning Outcomes

On completion of this programme, participants will have the skills necessary to improve their business page on Facebook and successfully increase their visibility and engagement with customers which will help boosts sales.

Trainer - NOEL DAVIDSON

As Director of Training at QED, Noel leads a training team that designs and delivers practical and highly engaging materials for entrepreneurs and leaders of SMEs. Noel is one of the best Social Media trainers in the country and is constantly exceeds participant and client expectations. He is an Apple Product & Integration Professional and an Apple Certified Trainer (ACT). Noel has been invited as keynote speaker on Social Media at various enterprise events and at the TEDxNHH in Norway (http://youtu.be/I4CP20OFMrM).

Noel has worked with QED Training since early 2010 and has proven highly successful in bringing start-up and small business owners through the challenges of setting up their business and use of digital media for the benefit of their business. Noel has extensive experience in person-facing roles in a number of industries including confectionary, hospitality, horticulture, retail and leisure. He has been delivering training and mentoring services for QED in various areas such as social media, market research, idea generation, business skills and business planning and IT.