Course Aim

This training aims to support SME clients of LEO Dublin City to build a fully functional website after the session. The programme will help participants in building and designing their own website to establish an online presence.

Course Objectives

The programme will enable participants to:

• Set up their own website using the tips and tools provided during the session
• Manage and keep the website updated
• Make their website easy to find for customers
• Make their website mobile friendly responsive
• Create an overall online marketing strategy linking it to their Social Media platforms

Course Outline

Topics include:

• Why Online?
• Live Demo – Building your site
• Branding
• Look and feel of the site
• Structure and layout
• Text and Photographs
• Ease of use
• Being Found – Setting up your website
• Call to action
• Manage members/manage contacts
• Links to Social Media platforms

Delivery style will include the use of trainer presentations and live demos, discussions, and question and answer sessions. Participants are not required, but they can if they’d prefer, to bring along their own laptop/iPad (if they have one) in order to work “live” under the assistance and supervision of the trainer.