Brief Programme Description

Learn how to develop clear business focused digital marketing initiatives and understand how to measure the success of your online marketing. This course will hep you become a results driven digital marketer.

Aims of the Programme

• Help you produce a focused digital marketing strategy and plan 
• Identify key channels to market your business 
• Understand the main characteristics of each of the core digital marketing platforms 
• Show you how to measure the success of your online marketing 

Content

• Core elements of creating a digital strategy and plan 
• Identifying where your customers are online 
• How to develop digital personas that resonate with buyers 
• Clear and coherent framework for producing a compelling digital marketing plan 
• Case studies of core digital marketing channels, including Social Media, Pay Per Click Advertising, SEO, Email Marketing 
• How to measure digital marketing programmes 

Outcomes

This course helps you create a digital strategy and plan that is unique to your business. It also gives a clear overview of the key digital marketing platforms and channels that are available to marketers and business owners today and how to measure online success using these channels.

Trainer

MICHAEL KEOGH
QED Associate Trainer and Mentor

Specialist in IT, Social Media, Marketing and Digital Marketing
Michael joined QED Team in 2012 to deliver Social Media training and mentoring to the company’s valued clients. He is an expert in Social Media and Digital Marketing, particularly in the use of Social Media as a promotional and marketing platform. He has a background that includes a diverse range of industries from light engineering and fast moving consumer goods to sports leisure and IT. This experience combined with qualifications in both Marketing and Digital Marketing allow him to have a broad and insightful view on to how this powerful medium can be used to effectively for business. Michael also has a keen interest in social psychology and human behaviour, which adds further depth to his delivery and presentations.

Michael Keogh has been delivering various QED facilitated workshops and mentoring sessions in Social Media, Digital Marketing and Web Design around the country and continually receives excellent feedback from the participants. His ability to communicate clearly and enthusiastically allows him to open minds and leave participants excited and eager to bring their ideas to the next level. http://qedtraining.ie/