Ideas Generation

Venue:
Guinness Enterprise Centre Taylor's Lane Dublin 8
 
Date:
06/09/2014
 
Note:
Saturday (Full Day)
 
Time:
09:30 - 16:30
 
Category:
Seminar
 

Do you have a business idea and are unsure whether or not it will work? With this workshop take your idea from first thought stage through to business start-up.

This event is no longer available
 

Brief Programme Description1 man 1 woman

Do you have a business idea and yet are unsure whether or not it will work? Would you like to be your own boss but you cannot come up with a business idea? Learn all you need to know about idea generation from taking an idea from first thought stage through to business start-up.

Is this for Me?

This programme is designed as a first step for those thinking of setting up a new business, but have not yet decided to take the plunge or they don't know how to take it further. The workshop will assist you with generating new ideas, to help the new owner/manager considering setting up a business to get over the hurdles that exist during the idea generation phase.

Aims of the Programme

This workshop not only shows you what ideas are good ideas but also introduces you to the concepts of thinking laterally, creating new ideas and will help you to develop your business ideas and point you in the right direction for starting up a new business.

Content Outline

  • 1. The Entrepreneur 
  • The characteristics and traits of the entrepreneur 
  • Are you suited to like as an entrepreneur? 
  • Employee V employer options 
  • What running a business really means 
  • Personal strengths and weaknesses 
  • Defining business goals
  • 2. Generating New Business Ideas (Covered in Two parts) 
  • Come up with new ideas for business 
  • Explore new business ideas 
  • Look at trends and new business ideas "out there" 
  • Expand on existing business ideas 
  • Section 1: Selection of the Business Idea 
  • What makes a winning idea? New idea or re-inventing the Wheel? 
  • Where do business ideas come from? 
  • What's the role of the entrepreneur - coming up with ideas or exploiting ideas? 
  • Practical discussion in teams of case studies of winning business ideas and where they came from 
  • Lateral thinking & thinking outside the box 
  • Applied idea generation techniques 
  • Morphological analysis 
  • Random Association 
  • Thinking Backwards
  • Section 2: Development of the Business Idea 
  • From Product idea to product concept 
  • Key issues for new product/service development 
  • Is the idea feasible 
  • Will my idea work? 
  • Sources of information for market research 
  • Establishing the need for a market 
  • Competitive analysis 
  • Product or service differentiation 
  • Market research techniques
  • 3. Practical Start-up Issues
  • girlonphone.jpgIn part three of the day, the trainer will introduce participants to the requirements and techniques of business planning as well as to some of the practicalities involved with getting set up. Specifically, this workshop will focus on the various components of the business plan and will be trained using the analogy of the business plan being like a jigsaw, where each piece is linked to another and without all pieces the picture is incomplete.

Outcomes

This programme will help you to develop your business ideas and point you in the right direction for starting up a new business:

  • Think about being an Entrepreneur
  • Identify your new business ideas - Idea Generation Tools
  • Develop them into viable Business Plans
  • The Business Practicalities
  • Encourage the devlopment of business Ideas
  • Provide participants with techniques for business idea generation
  • Help participants in assessing project viability
  • Help participants in assessing their suitability for self employment
  • Look at trends and what is happening "out there"
  • Provide participants with an introduction and overall understanding of managing and running a small business and in doing a business plan