What do we mean by the ‘3 Gettings’?
Simple – making your website work harder for you in terms of…
Getting found in Google search for the things you want to get found for.
Getting the click from Google search results when you do get found.
Getting the sale, lead or enquiry.
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Who’s it for?
- Anyone who has a website.
- Anyone who is thinking of getting a website.
- Anyone you has recently had a website built under the Trading Online Voucher (TOV) scheme.
What will you learn?
- How to do keyword research – what it is and why it’s important.
- How to use keyword research to optimise your site’s content and why it’s important.
- How to use keyword research to optimise your site’s meta-tags (title-tags, description-tags, H1 tags and image alt text) – what they are and why they’re important.
- How to create ‘value content’ that attracts and converts more visitors – what it is and why it’s important.
- How to use and understand Google Analytics and why it’s important – a crash course.
- How to give your site’s visitors experiences that convert into sales, leads and enquiries
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