• Identifying your target market
• Doing SMART research leading to the competitive advantage

Speaker: Dermot Day helps you take your idea and explore the impact it will have on the market. Dermot spent 5 years as a Chef before joining manufacturing with Motorola and IBM where he spent 13 years in various management roles including projects, production, logistics and inventory, using lean principles. He moved into the Bank of Scotland Ireland in 2005 as a bank manager. Dermot has a bachelors degree in business and entrepreneurship and become self-employed as a business coach and consultant. He is also a certified HACCP Trainer. He is passionate about helping others to succeed and has volunteered, managed, and served, on the board of his local community radio station.