Brief Programme Description

Search engine optimization (SEO) is the process of enhancing the visibility your website, a web page in a search engine's "natural" or un-paid ("organic") search results. The higher ranked on the search results page, and more frequently a site appears in the search results list, the more visitors/traffic you will receive from the search engine's users. SEO is a critical to your digital marketing strategy.

Equipment: Please bring with you your laptop as we will be working online in this practical workshop – you will be able to connect to the hotel wifi.

Aims:

• Improve your search rankings in Google, Yahoo and Bing
• Find out how searchable/engaging is your website 
• Create a search engine friendly website
• Choose the most valuable keywords for your site
• Discover what is working for your competitors and what keywords they are using
• Learn why links from other websites are necessary for your business 
• How social media and other marketing strategies can complement your SEO
• Learn how to monitor and measure your SEO over time

Trainer

Lorcan Kinsella is a digital marketing consultant, providing innovative, creative solutions to clients both nationally and internationally. Having set up a number of businesses himself and worked in sales and marketing roles over the past 20 years he understands the challenges of developing an effective digital marketing strategy and ultimately a strong brand in the changing market place of today. He lectures with several institutions and is well known for his innovative and passionate approach to defining and developing the overall marketing strategy.