LEO Dublin City Women in Business Network Webinar Series - Webinar 12
PR101 for your Small Business
Speaker: Kathryn Mason, Masonry
12.00-13.00 Wednesday 8th July 2020
Public Relations (PR) is a tool used by businesses and individual to purposefully manage the release and spread of information to their public for favourable gains. It is used for many purposes, from positive announcements, crisis management, and much more. PR, if utilised correctly, is a cost-effective way of influencing your public!
To help you demystify the "dark arts" of PR and explain how it can work for you, Kathryn will give you her PR101 including storytelling, how to choose and find your media and simple tactics to start you on the road to public relations for your small business.
Please book your place through this link: https://forms.gle/9TMuREYTK2QqrtUZ6 and I will send you the Zoom link closer to the date.
Speaker Profile: Denise O’Brien
MASONRY founder, Kathryn Mason has a career spanning nearly 30 years in the entertainment industry. This expansive career has seen the launch of some of the most iconic names in pop music including Dido, 5ive, Take That, Will Young and Westlife. In 2009, Kathryn completed a Diploma in Digital Marketing awarded with Distinction and she later gained a Diploma in Event Management with the Public Relations Institute of Ireland (PRII).
Her career began in BMG Media where she worked her way up the ladder over eleven years from admin roles to Marketing Manager. In 2002 Kathryn moved from BMG to Universal Music Ireland where she headed up the company’s team of five people in the marketing & publicity departments. Here she restructured the department and took charge over budget management and decision making for the key releases. In 2012, Kathryn parted ways with Universal Music and founded her own PR Firm with a heavy focus on personal client and media relationships.
Our stellar reputation in the PR industry has landed us with some of Ireland’s premier clientele. Notable clients include Taste of Dublin Festivals, MCDProductions, Thrive Wellness Festival, IMRO Radio Awards, Sharon Shannon and many more.
